Basketball needs to be heard
The Austrian-born philosopher Paul Watzlawick was one of the founding figures of Human Communication Theory. He famously said, “It is impossible not to communicate,” which, in other words, means that everything communicates. At The Basket Lab, we take on the challenge of structuring and giving meaning to Communication.
In the first months of our Lab’s existence, we have already designed and implemented Strategic Communication plans for major organizations, such as ELPA (Euroleague Players Association). With them, we made a significant leap in quality at the third edition of EPIC (Elpa Performance International Congress) in Mataró compared to the previous year. We have also worked as a Sponsorship and Brand Activation Consultancy within the Basketball Industry for companies like Banco Mediolanum, in their first initiative as a new sponsor of the ACB. Our goal is to become a benchmark in Strategic Communication within European basketball, expanding according to our clients’ needs.
Our deep market penetration and knowledge of the Spanish basketball landscape make us a highly attractive partner for international stakeholders seeking impact. Our versatility and European-minded vision also allow us to lead the journey both through and towards Europe.
Communication Management and Social Media are one of our key pillars.
That’s why we help brands and institutions tell their story through brand Storytelling and the creation and management of audiovisual content and formats. Our extensive experience in the industry places us in a privileged position in Public Relations within the sector. We connect brands, institutions, clubs, and media to build strong alliances and develop concrete strategic plans.
We don’t stop there. The comprehensive nature of our communication plans demands that we analyse results to assess effectiveness, maximise impact, and make the best decisions. Metrics and dashboards are both the benchmark for our clients’ satisfaction and the tool we use to improve, day after day.
