The Educational Program, Our Legacy

Studying communication as applied to basketball is the foundation for shaping professionals capable of driving the narrative of our sport.

The growth of basketball relies on a strong commitment to training future professionals. The idea of a 360º Laboratory also means dedicating part of our time and resources to passing on our knowledge to future generations. Turning basketball into a real industry and a viable career path also means equipping those who come after us with the tools they need to succeed.

The Basketball Storytelling Workshop was the first seminar organized by ‘The Basket Lab’. The collaboration and support of institutions such as Joventut Badalona and Uni Girona have been instrumental in establishing the Laboratory as a space for knowledge and innovation. As the months have gone by, the Lab has opened its doors to professional basketball, enabling active players to begin envisioning their future careers as commentators. In this regard, the support of the ABP (Professional Basketball Players Association) and the AJUB (Women’s Basketball Players Association) has been crucial.

Moreover, ‘The Basket Lab’ has been invited by various universities — such as Blanquerna-Ramon Llull and the University of Vic — to deliver one-off sessions in subjects like Communication Theory and Sports Journalism Seminars. Even, we’ve applied our knowledgment in sports broadcasting to the video-games sector, with the participation of our CEO at the l’Escola Superior d’Innovació de l’Esport (EDISE) and its first course dedicated to e-sports.

The Laboratory remains committed to basketball and is exploring the possibility of offering additional Workshops that may be of interest to both students and professionals who view the future of basketball as an industry. Beyond that, ‘The Basket Lab’ is also considering the opportunity to share its expertise beyond Spain’s borders.